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CHUMBAK
Project type
Conceptual Digital Idea Campaign
Key Skills
Digital Innovation, AR Integration, Brand Experience Design
This conceptual campaign reimagines Chumbak’s vibrant aesthetic as an interactive, user-driven experience, bridging creativity and commerce through digital personalization. Through a mobile app, users can customize products with Chumbak’s bold motifs and patterns, fostering deeper engagement with the brand. Key features include "Create", a digital canvas for experimentation, and "Scan", an AR-powered tool for real-world previews. The campaign spans social, digital, and out-of-home activations, inviting participation through #CreateWithChumbak, transforming passive browsing into a dynamic, hands-on experience.
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